There are varying methods available online for affordable marketing, and one popular one is the use of auto responders. Since the goal of online merchants is to boost the number of repeat visitors and sales to their website, the auto responder will allow them to do this. To get started, here are a few common strategies you can use.
Instead of working with a daily or weekly eZine, publish a large monthly eZine as an e-book format delivered through auto responder in Adobe .pdf file format. Inspiring quotes from professionals, sites of interest, top tips of the industry, and a number of articles should all be included in your e-book. If you feel that your e-book is getting a little dull, don't be afraid to add a little bit of color with graphics, or even links to multimedia files. Many subscribers will pay a monthly fee, though most expect an annual discount of some sort. Ad space for your e-book is a great additional source of revenue, and you can earn it by selling ads for both your auto responder that will serve as a monthly notification to your subscribers and through the information series that will attempt to gain new subscribers.
Article directories can be great marketing tools as well. Regular article directories can include a variety of topics, but these types of articles are designed to focus on a specific industry topic and always include their own ad along the top of their page. By inviting others to share links through a link exchange program, article directories further expand the marketing techniques. If you chose instead to permit others to submit articles to your directory, be sure to add a resource box so they can include their URL. This results on increased traffic as sites link up across the World Wide Web. Find more information by Googling 'link exchange software' or 'article directory software'.
Ambitious marketers also ad an online teaching class in their area of expertise. This can be a way to get more traffic as well, because in each emailed course you send through auto responder, you should link back to the website. The auto responder will help webmasters in getting visitors to fill out an email subscription. If people sign up, they can be given more information about the products through the courses.
The goal of any good marketing plan is to boost visitors and sales, and the careful application of eBooks, eZines, directories and courses can accomplish both of those goals, as we have seen. Everyone who owns a business can use online marketing, regardless of whether their business is a true "internet-based" business.
Pia Angarami
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