What takes place when two mutually agreeable companies start doing business together is B2B or Business-to-Business lead generation. When we say that the both the companies are compatible, we mean that the products or services marketed or owned by one company is needed by the other. This itself is more than enough to convey the fundamental truth about Business-to-Business lead generation. The profit margins of a company can be positively or negatively impacted by B2B sales.
For example if you take the manufacturing sector and suppose you make personal computers. No manufacturing company would make all that goes into a product and thus several parts are purchased from external resources. Establishing long term profitable business relationships with the suppliers of parts could spell success for you. In this mutually profitable relationship, you could get your parts tailor made and the vendor has a steady source of business. If you get into a business understanding with companies who need your parts, then success is yours.
Today enterprises realize the power of Business-to-Business lead generation. Of the many ways to put this to use, the traditional sectors are telemarketing and direct mailing with due limitations while the more common ones are ads in trade magazines and presentations for trade shows. Two companies in tune with each other's operations usually form mutually beneficial partnerships in these trade shows. Several business cues could be obtained regarding partnerships if you make an assertive and smart presentation which not only educates and informs but entertains too. A lot depends on the overall organization of the trade show and it is not only dependant on the presentation quality. Poor or lack of quality attendance could be a waste of time and other valuable resources.
You could even consider opting for advertising in trade journals for quick B2 lead generation since these magazines are popular with the industry junta. Such ads would easily reach the kind of people you are targeting. Your strike rate increases with a media like trade magazines and hence it is better than radio and newspapers.
For B2B lead generation, the internet with its immense reach could offer a good alternative. The process of online lead generation uses various internet based techniques like direct marketing, search marketing and banners among others. The current market valuation stands at .
BTW, i found a site about business opportunity in spanish : oportunidad negocio en